ASUS is a Taiwanese multinational technology company that specializes in computer hardware and electronics. Founded in 1989, ASUS has become a well-known brand for its innovative and high-quality products, including laptops, desktops, motherboards, graphics cards, monitors, and networking devices. With a focus on design, performance, and reliability, ASUS has earned a loyal customer base around the world.

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More Information about ASUS

ASUS: A Brief History of the Tech Brand

The Beginning of ASUS

ASUS, or ASUSTeK Computer Inc., is a multinational computer hardware and electronics company founded in Taipei, Taiwan in 1989 by four computer engineers. The company started as a small motherboard manufacturer, but quickly expanded its product line to include graphics cards, laptops, desktops, tablets, and other computer peripherals.

ASUS in the 1990s

In the early 1990s, ASUS began to gain recognition in the tech industry for its high-quality motherboards. The company’s success was due in part to its innovative designs and commitment to using the latest technology. In 1996, ASUS released its first Pentium motherboard, which was a huge success and helped establish the company as a major player in the computer hardware market.

Expansion and Diversification in the 2000s

In the early 2000s, ASUS continued to expand its product line, adding laptops, desktops, and other computer peripherals to its offerings. The company also began to diversify into other areas, such as smartphones and tablets. In 2007, ASUS released the Eee PC, a small, lightweight laptop that was designed for portability and affordability. The Eee PC was a huge success and helped to establish the netbook category.

ASUS Today

Today, ASUS is one of the largest computer hardware and electronics companies in the world. The company has a presence in over 50 countries and employs over 17,000 people worldwide. ASUS is known for its innovative designs and commitment to using the latest technology in its products. The company’s product line includes laptops, desktops, tablets, smartphones, and other computer peripherals.


ASUS has come a long way since its humble beginnings as a small motherboard manufacturer. The company’s commitment to innovation and using the latest technology has helped it to become one of the largest and most respected tech brands in the world. With a wide range of products and a global presence, ASUS is poised to continue its success for years to come.